NUVO Sparkling Liqueur is the world's first sparkling liqueur and a lifestyle feature for trendy people. Much more than your favourite spirit, NUVO is the ultimate accessory for any get-together. Made with premium French vodka, a touch of delicate sparkling white wine and notes of passion fruit nectar. NUVO will dazzle and delight your palette. NUVO Sparkling Liqueur comes in a gorgeous, perfume-like bottle that adds flare and décor to any event. Experience NUVO on the rocks or in a variety of delicious cocktails. The possibilities are endless.
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Nuvo was conceived by Raphael Yakoby in 2007, once he was confident that cocktails like Cosmopolitan and Apple Martini were popular with women and that liquor brand marketing was geared nearly exclusively to men.
'So I was thinking that the female was... one of the biggest consumers of these luxury goods brands, and really, as far as the liquor industry was concerned, there was nothing that represented that cachet,' said Mr. Yakoby.
A market research company with offices in London, Chicago, New York, Shanghai, Tokyo and Sydney, say that women who drink alcohol prefer fruitier blendings. Raphael, also having done his homework said 'Women tend to have a little more of a fruitier and sweeter palate, and they want to taste the alcohol, but they don’t want it to be as powerful as a bourbon or a straight vodka.'
Since it hit the shelves, Nuvo appeared in hip-hop videos by musicians including Jamie Foxx, T-Pain, Flo Rida, Keri Hilson and Monica and in Latin music videos by musicians including Jenni Rivera, Wisin Y Yandel, Paulina Rubio, Aventura and Omega.
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