Its espectacular architecture and the efficiency of its modern process of wine production place Juan Alcorta in the avant-garde of the wine-producing and the new culture of the wine.
Some of the processes, recovered from the tradition, as the grape descent by gravity and the excavation... of the cellar, are features of intelligence to the service of the final result. Wines as Campo Viejo, Alcorta, Azpilicueta or Marquess of Villamagna, are excellent examples.