Absolut Level has been created by the craftsmen of Absolut Vodka in Ahus, using two distillation processes. The proprietary technique of combining the continuous distillation invented by Absolut with a batch distillation gives Level its unique taste, smooth and distinctive character. To elaborate Level, only the finest natural ingredients are chosen: winter wheat coming from the southern parts of Sweden and water coming from their own well in Ahus. No sugar or fabricated additives are added. In the distillation process all impurities are removed though continuous distillation and the taste is created by a unique batch created in pot stills.
Tasting notes: Level is silky, smooth and fullbodied with a natural sweetness. It has a long, clean and smooth finish. It shows hints of fresh fruit, citrus and herbal spices making it perfect for cocktails. It has a clean finish, without any strong burning sensation or bad aftertaste. It enhances the flavour of the ingredients it is matched with.
Absolut Vodka is a vodka of Swedish origin. It was introduced by the entrepreneur Lars Olsson Smith in 1879 in a village called Åhus, in the Swedish region of Skåne. Today it is the third best sold white drink after Bacardi and Smirnoff, with markets in over 120 countries and... mainly in U.S. Everything begins in Åhus. It is said that Lars Olsson Smith inherited the control of much of the production of Swedish vodka. During the 19th century he developed a process for distilling from wheat, called rectification, a method still used today. Without knowing it, when he created the Absolut Rent Bränvin (absolute pure vodka), Olsson Smith invented what a hundred years later became to be known as Absolut. The Swedish vodka began selling in 1879. While many advertisers broke their head wondering what type of container to use to market the product, Peter Ekelund, Lars Carlsson and Gunnar Börje Broman, from the agency Carlsson and Broman, found the solution: a fully transparent bottle, with no label with the letters engraved above to see through it. With silver lines and a photo of the founder, Lars Olsson Smith. It was clearly a medicinal syrup bottle, after all, in the 16th and 17th centuries, vodka was marketed as a drug that promised to cure many ills. The bottle of Absolut Vodka was born. This bottle is now one of the great designs of history and a masterpiece in glass design.
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